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This Privacy Policy explains how Helix Alpha Trading Pte Ltd collects, uses, discloses, and protects your personal data when you register for the Tradealpha waitlist or interact with our website. We are committed to handling your data responsibly in accordance with the Singapore Personal Data Protection Act 2012 (PDPA).
Data Controller: Helix Alpha Trading Pte Ltd (UEN 202617663Z)
165B Telok Ayer Street, Singapore 068617
Contact: [email protected]

1. Information We Collect

Information You Provide Directly

When you register for the waitlist, you may provide:
  • Your name
  • Email address
  • Geographic location
  • Other registration information you submit

Information Collected Automatically

When you visit our website, we automatically collect:
  • IP address
  • Browser type and version
  • Device information
  • Cookie data
  • Usage and activity data (e.g., pages visited, time on site)

Derived Information

We may derive your approximate geolocation from your IP address to verify eligibility and apply geographic restrictions in compliance with applicable laws.

2. How We Use Your Information

We use the personal data we collect to:
  • Process and manage your waitlist registration
  • Communicate with you about the waitlist and the Tradealpha platform
  • Send you marketing communications (with your consent — see Section 3)
  • Verify your eligibility and geographic location
  • Comply with applicable laws and regulations
  • Enforce our Terms of Service
  • Improve our website and services

3. Marketing Communications

We will only send you marketing communications if you have given us your express consent to do so.
  • You may opt out of marketing communications at any time.
  • We will action your opt-out request within 10 business days.
To stop receiving marketing emails, follow the unsubscribe link in any marketing communication or contact us directly at [email protected].

4. Disclosure of Your Information

We do not sell your personal data. We may share your data in the following circumstances:

Service Providers

We share data with carefully vetted third-party service providers who assist us in operating the website and managing the waitlist. These providers are bound to process your data only on our behalf and in accordance with our instructions. We may disclose your data where required to:
  • Comply with applicable laws or legal processes
  • Protect the safety of any person
  • Respond to lawful requests from public authorities

Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will provide notice where required by applicable law.

5. Data Retention

We retain your personal data for the following periods: Deletion requests are processed within 30 days of receipt.

6. Your Rights Under the PDPA

Under the Singapore Personal Data Protection Act 2012, you have the right to:
  • Access — Request a copy of the personal data we hold about you
  • Correction — Request correction of inaccurate or incomplete data
  • Deletion — Request that we delete your personal data
  • Restriction — Request that we restrict processing of your data
  • Objection — Object to certain uses of your data, including direct marketing
  • Portability — Request transfer of your data in a portable format
We will respond to all data rights requests within 30 days.
To exercise any of your data rights, contact us at [email protected] with your full name and the nature of your request.

7. Children’s Privacy

The Tradealpha platform and waitlist are not intended for individuals under the age of 18. We do not knowingly collect personal data from anyone under 18.
If you are under 18, do not submit any personal data to us. If you believe we have inadvertently collected data from a minor, please contact [email protected] immediately.

8. International Data Transfers

Your personal data may be transferred to and stored in countries outside of Singapore. Where such transfers occur, we apply appropriate safeguards to ensure your data receives a level of protection consistent with the PDPA.

9. Security

We implement commercially reasonable security measures appropriate to the sensitivity of the information to protect your personal data from unauthorised access, use, or disclosure. However, no security measures are absolute or can guarantee complete security, and we cannot guarantee that your personal data will not be accessed, disclosed, altered, or destroyed. You agree to maintain the confidentiality of any access credentials and to notify us immediately upon becoming aware of any unauthorised access or security incident.

10. Breach Notification

In the event of a security breach affecting your personal data that we are legally required to report under the Singapore Personal Data Protection Act 2012 or other applicable law, we will provide notice to you without unreasonable delay and in accordance with applicable breach notification laws. Such notice will be sent to the email address you provided to us. Our obligation to provide notice is limited to breaches that trigger legal notification requirements under applicable law.

11. Cookies

Our website uses cookies and similar tracking technologies to collect usage data and improve your experience. You can manage or disable cookies through your browser settings, though doing so may affect the functionality of the website.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will provide notice as appropriate (for example, by email or a notice on our website). Your continued use of the waitlist or website after any update constitutes acceptance of the revised policy.

13. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Republic of Singapore, without regard to its conflict of law principles, and in compliance with the Singapore Personal Data Protection Act 2012.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us: Helix Alpha Trading Pte Ltd
165B Telok Ayer Street, Singapore 068617
[email protected]